Misconceptions and myths are everywhere, and SEO is not an exception. SEO or search engine optimization is often tagged with focusing on keywords and writing grammar-free articles to satisfy the crawler or bot. But in reality, the bot is smarter than our imagination and has been updated to be smarter than what it was. Search engine Optimization is a multi-perspective concept, which is more than finding specified words in the website. Thereby, the need for a comprehensive view on what is NOT SEO arrives as much as the need to know what it is.
SEO results are not immediate
Suppose you shell out a fortune for a couple of days, say yesterday and tomorrow, to build a website with proper incoming and outgoing links, a perfect construction of keywords in articles, the proper use of competitive keywords, perfect URLs, etc. your page ranking is not bound to improve to the first page, day after tomorrow drastically. It takes time for people to visit your page, reduce bounce rate, increase stay time, and convince the crawler, slow but steady. Besides, you have to update content periodically to prove that your site is not stale but is active.
SEO is not an answer for poor web design
If your website is not navigable, no amount of SEO will help. Bots and human experiences are hands in hand. What disappoints bots disappoints humans and vice versa. When more humans bounce and leave the site, bots are informed that the site is not worthy of a visit. It is a sort of ‘word of mouth’ gossip from those who visit those who are yet to.
On-site optimization is not enough.
Post-site optimization is termed on-site optimization to publish relevant content and keep it updated, use of metadata, proper links, and alt tags. On-site optimization does not complete the endeavors. Technical SEO is important, making your site easy to crawl and index. Aspects such as Site speed, Schema, mobile-friendliness, neatly structure H1, H2, and body content, matter.
Sufficient numbers of unique linking domains (ULD) decide your site’s ranking potential. Good content cannot improve authority without ULD.
SEO efforts are not confined to Google alone
Playing within Google is not enough because there is a spectrum of opportunities in other social media leaders whose benefits can be accessed from Google. One could optimize the website by understanding and employing the search engine rules of social media such as Facebook, Pinterest, YouTube, and LinkedIn and optimize in those sites.
Other social media slowly capture Google’s share in the search engine scenario. What was reported as 91.7% of Google’s claim in 2012 went to 87.96% in 2019? Opportunities are missed when only the Google algorithm is focused upon.
While Google is huge, our target audience is interested in other social media platforms. There are other search engines like Bing, which pose competition to Google.
Though Microsoft-owned Bing had a 2.32% share of the search engine market reportedly, it is more popular than Google in a few demographic areas and has more users in a few countries. Bing uses BERT in its search algorithms. BERT (Bidirectional Encoder Representations Transformers) is a network-based technique that understands the context of words in queries.
SEO is not confined to rankings
SEO does not focus just on the keywords but has also advanced its procedures to include location, search history, and the device used in its search activities. The exact keyword has different answers for different people, places, or different days.
Competition, Technical issues in the site, poor link structure, and wrong intent are a few factors that affect SEO.
SEO is not free
Though SEO is not paid to advertise, you either invest huge time to compile your SEO or hire someone to do it.
SEO is not ‘the’ strategy
SEO is not the entire concept but is a part of the digital strategy concept. The SEM (Search Engine Marketing) includes bookmarking sites, video, blogging, and a host of other activities, which include Email marketing and Pay-per-click advertising.
SEO cannot ‘purchase’ top position
SEO is hard work that is also genuine. Entities like duplicate content, stale site, high bounce rate, low visiting time cannot succeed, despite good SEO. Money is not exchanged between search engines and websites in SEO, whereas Pay per click is paid form of advertising.
SEO is not finished and not obsolete
SEO strategies might be outdated, but SEO stays only to evolve by the day. Even if you have reached the top utilizing good SEO and SEM, please remember that your competitors are working on reaching your position and pushing you behind. The race exists since you have to keep running.
SEO starts from research and builds links naturally over time so that it appears genuine. While marketing is for a particular period, SEO is a long-term strategy.
Looking at a decade from now, SEO will not dwindle but grow because social media is inclined to merge with search engines. Facebook itself has a reported record of 1.5 billion searches per day.
SEO is not dead, but SEO strategies are worn out
Keyword targeting does not work out anymore because Humming Bird has revamped its search engine algorithm strategy and looks for quality content rather than focusing on keyword ratio. Intent matters more than the word typed.
XML sitemap enhances search ranking
Each time contents were added or edited in a site, an XML sitemap recorded it and handed information to the crawler. A sitemap provides visibility and is not a guarantee for search ranking.
To domains influence ranking positively.
While a .com domain shows your site globally, the .in domain shows local searchers in India, which might suit the purpose, with lesser competition.
Using keywords in anchor text is not useful in SEO
Employing keyword-rich anchor texts in links discourage ranking, and contextual links have more ranking capacities.
Does SEO agency assure top rankings?
An SEO agency can suggest keyword analysis and execute your social media marketing. But it cannot assure rankings. They can use their expertise to see what can be done.
They help you when you have a budget but do not have time to run your site.