SEO or search engine optimization enhances the visibility of a web page. The entire concept is about answering queries in Google search engine. It is a race or competition among thousands of web pages in providing solution for those seeking help from Google.
SEO understands Google’s characteristics while helping a solution seeker. It collects the most popular phrases that people use. For example if you want to buy groceries, people use phrases like buy groceries, buy groceries near me, purchase groceries, groceries at my locality and so on.
The first page is analyzed and contents are made both inside your website and outside, besides having incoming and outgoing links. The authenticity of the website is maintained by updating fresh content and avoiding junk content and penalty of any sort. SEO understands Google crawler that scans millions of pages swiftly based on few parameters. An SEO writer keeps these parameters in mind while accentuating the page’s visibility.
How to find keywords for SEO
Collecting topics relevant to the business, is the first step. This is followed by writing articles that are balanced with keywords appearing moderate numbers in the content. Keywords could be found at provisions such as Rank Tracker, Google Search Console, Google Ads Keyword Planner, to name a few.
Once keywords are collected, check how competitive they are. If they are extremely popular or scarcely searched, either ways their chances to improve your site’s visibility are poor. Keyword should be moderately used, so that you get leads through them.
Visiting a competitor’s site to track their keywords, is also recommendable. Ubersuggest, Search Box Queries, Google Instant and SEMrush are few of the free and paid methods to find new keywords.
Your keyword’s performance could be supervised by entering your domain name, keywords in Keyword Position Checker. That lets you know your Google Ranking.
How to write SEO friendly content
Keywords are not enough for SEO friendly content. The keywords are supposed to be used diligently. The content should not be just a compilation of words, but an informative read. Google crawler can decipher junk and not only does it ignore such junk but also penalizes the site.
A well structured content with catchy headline, good Meta descriptions and readable concise paragraphs is result oriented and SEO friendly. This is enhanced by SEO friendly URLs, links and optimized images.
Last but not the least, the content should be error free with perfect grammar and no plagiarism ever. The keyword density should be moderate and should not sound deliberate. The content should be aptly boosted in social media.
What are SEO tools?
There are innumerable SEO tools that assist your endeavours. Few of them are Ahrefs, Google Search Console, SEMRush, KWFinder, Moz Pro, Ubersuggest, Answer the Public and SpyFu.
Such tools help you with analytics, keyword research, links, rank checking, site speed, WordPress SEO, Local SEO, Mobile SEO and links.
Such tools are inevitable. Mere knowledge to write readable contents is not enough. The number of visitors in your page and how long they stay there are facts that Google crawler considers while evaluating your web page. Page redirects and sitemap structures also make a page vulnerable to Google rankings.
What is Black Hat SEO?
Black Hat SEO are practices that underestimate Google Search Analytics and exploit the same. In simple words, it is trying to act too smart with Google crawler analysis.
Such attempts might result in getting the page banned from Google’s search engine. Creating a page and dumping it with keywords that are meaningless and adding irrelevant links makes the page sound deliberate and hence is ranked illegal. In simple words, it is unethical.
What is White Hat SEO?
White Hat SEO is genuine website, within the bounds of Google’s terms of service and does not encourage spam of any kind. It improves page rankings and is a good marketing campaign. The links are natural and useful and popular among users.
Though White Hat SEO is cost effective in the long run, secure and has consistent rankings, one should admit that it has limited scope and faces competition slowly but steadily.
Besides content, the site by itself should be easily accessible in desktop, tablet or mobile. The content and page should be updated regularly and be fresh.
It should keep users engaged, both on the site and in social media. For instance, guest blogging is White Hat SEO, but Google has its parameters to detect spam here.