Digital marketing is the practice of using digital channels and technologies to promote products or services to a targeted audience. It encompasses a wide range of tactics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The goal of digital marketing is to reach and engage with potential customers through their preferred online channels, ultimately driving conversions and sales for a business.
By using this definition, you highlight the various channels and strategies that make up digital marketing and emphasize the importance of reaching and engaging with a targeted audience. This can help improve the visibility and ranking of your website in search engine results and attract potential customers to your business.