Testing web page changes against existing change where existing change is called control and the updated copy, known as variation, are compared. The testing is also known as split testing or bucket testing and a comparison of text is done to decipher the effective one.
The upper part of the webpage which is visible while landing on the page, without scrolling.
Software programs that prevent ads from being shown on websites are typically browser add-ons.
Extra features like phone numbers or links to additional pages on the websites are ad extensions and are recommended by PPC experts.
Ad space is the area of the web page or website dedicated to online advertisements
The process of submitting a site or page to another site which may be a search engine or directory
An advertising platform that enables websites to commercialize their sites by running Google Ads and procuring revenue based on clicks or impressions.
One who markets products and services on their own page, app, or blog and generates sales in lieu of commissions
An advertising model which is rewarded based on performance where an affiliate is paid a commission for generating sales through their own website or blogs.
A business that uses affiliate networks to promote business and create brand awareness for products and services