Testing web page changes against existing change where existing change is called control and the updated copy, known as variation, are compared. The testing is also known as split testing or bucket testing and a comparison of text is done to decipher the effective one.
The upper part of the webpage which is visible while landing on the page, without scrolling.
Software programs that prevent ads from being shown on websites are typically browser add-ons.
Extra features like phone numbers or links to additional pages on the websites are ad extensions and are recommended by PPC experts.
An advertising model which is rewarded based on performance where an affiliate is paid a commission for generating sales through their own website or blogs.
A business that uses affiliate networks to promote business and create brand awareness for products and services